MILESTONES

  • Star Carat Shop Showroom
2019

We announced the launch of the Star Carat line, which features state-of-the-art laboratory grown diamonds (“LGDs”). Priced as much as 50% lower than its natural counterparts, the new alternative line now offers consumers a fine mix of quality, value, and sustainability – a combination the traditional diamond market has yet to offer.

  • JNA Awards 2019 Angelina

SK Jewellery Group’s Angelina Lau was awarded “Young Entrepreneur of the Year” at the Jewellery News Asia (JNA) Awards 2019. The eighth annual JNA Awards, one of the most highly-acclaimed award programmes in the international jewellery and gemstone industry, ended on a high note and was well attended by industry dignitaries and trade leaders in Hong Kong on 17 September.

  • LVC Jewel

We launched the LVC Diamond Concierge at the Love & Co. store at Jewel Changi Airport this October. The flagship store will feature a refined series of lab-grown Star Carat diamond collection and offer premium bespoke services to give couples a personal touch to their mementos of love.

2018

We were excited to announce the collaboration with all-time favourite characters – Looney Tunes, to launch Singapore’s first and exclusive range of jewellery and gold collectibles. Inspired by the cartoons that shaped generations of kids, these iconic characters have been crafted in gold and glitter versions that make the ultimate gifts for your loved ones

Another milestone achieved in 2018 was the launch of SK 916 GOLD collection to provide a series of 916 gold wearable jewellery with endless ways to style. A brand new shopping store concept was developed to create a fun and vibrant ambience appealing to millennial shoppers.

We celebrated the opening of the bridal jewellery store in Shanghai, PRC. Operating under the Group’s bridal specialist brand, Love & Co., the new store will be the Group’s second foray into the PRC, following the opening of the Group’s first store in Shenzhen in the first quarter of 2018.

  • bridal specialist brand, Love & Co
2017

SK Jewellery ushers in the Year of the Dog with its brand-new Peanuts Collection, unveiled on 12 December 2017 at a launch party filled with festive fun and engaging activities. The brand is the first in Singapore to collaborate with Peanuts to present an exquisite diamond jewellery and 999 Pure Gold collection.

SK JNA Award 2017

We have been selected as an Honouree in the Retailer of the Year category of JNA Awards 2017. The JNA Awards, organised by UBM Asia, now in its sixth year, is a premier awards programme that recognises and celebrates excellence and achievement in the jewellery and gemstone industry, with a focus on the advancement of the trade in Asia. This year, close to 100 highly qualified entries from 13 countries and regions, namely China, Fiji, Hong Kong, India, Japan, Malaysia, Singapore, South Korea, Switzerland, Taiwan, Thailand, United Arab Emirates and Vietnam, were received.

We launched the premium 999 Pure Gold Xifu (囍福) Collection with a grand celebration titled SK Jewellery Transcending Gold – The Perfect Union event on Wednesday, 22 February 2017. The event, which took place at The Grand Ballroom, JW Marriot Hotel Singapore South Beach, was attended by jewellery connoisseurs, long-time customers, friends of the brand and media.

We entered into memorandum of understanding (“MOU”) with Aurora Design Co., Ltd (“Aurora” and together with its subsidiaries, the “Aurora Group”), in relation to, inter alia, the establishment of the joint venture company which would allow the Group’s bespoke bridal jewellery brand, “Love & Co.”, to penetrate the Thailand market for the first time.

2016

To commemorate our 25th Anniversary, we celebrated the opening of our new SOOKEE HQ building, located at Changi Business Park on 26 July 2016. Officiated by Dr. Koh Poh Koon, Minister of State, Ministry of National Development & Ministry of Trade and Industry, the event was also graced by other ministers including Mr Sam Tan Chin Siong (Minister of State, Prime Minister’s Office & Ministry of Manpower), Mr Gan Thiam Poh (Member of Parliament), Dr Lim Wee Kiak (Member of Parliament) and Mr Lee Yi Shyan (Member of Parliament).

2016 Move to SOOKEE HQ

We were awarded the Outstanding Enterprise of the Year ASEAN Category at the JNA Awards Ceremony and Gala Dinner held on Wednesday, 14 September 2016, at the InterContinental Hong Kong.

2016 JNA Award
2015

We introduced a line of SK 999 Pure Gold Jubilee Gold Bars, featuring designs commemorating and celebrating Singapore’s 50th year of independence. We also celebrated establishing a new record in Singapore’s Book of Records, for the largest 100 gram pure gold bar.

2014

We were awarded the Singapore Prestige Brand Award – Established Brand category, and the Singapore Prestige Brand Award – Most Popular Established Brand, from ASME and Lianhe Zaobao.

2012

We boldly pioneered the jewellery market with the launch of SK 999 Pure Gold under our SK Jewellery brand, featuring jewellery products and mementoes made of 999 Pure Gold.

2011

We were awarded with the Singapore Service Class certification from SPRING Singapore.

Buoyed by the success of Disney Cuties in Singapore, we obtained further licences from Walt Disney Company in respect of Disney Cuties, for Malaysia, and Disney Princess, for Singapore.

We launched our Star Carat collection under our SK Jewellery brand.

2010

We were awarded a licence by The Walt Disney Company to design, develop and produce gold and diamond jewellery products featuring Disney Cuties (stylised caricatures of classic Disney characters), for Singapore.

2008

Our Group received the Singapore Service Star accreditation from the Singapore Tourism Board, as well as the Singapore Prestige BrandAward – Promising Brand category from ASME and Lianhe Zaobao.

2007

We launched Love & Co. – the first jewellery brand to specialise in bespoke bridal jewellery, particularly engagement rings and wedding bands.

2004

Our Group received the “Quality Jewellers of Singapore” certification from the Singapore Jewellers Association.

Our proprietary True Love diamond collection was launched under our SK Jewellery brand.

2003

Witnessing an as-yet fulfilled market for affordable diamond jewellery and wanting to realise the dreams of these women, SK Jewellery was conceived. SK Jewellery offers contemporary jewellery and momentoes of exceptional value to diverse demographic audience with our extensive jewellery and special gift collections.

2002

Our initial foray overseas was our first jewellery store in Malaysia, launched in its capital, Kuala Lumpur.

1999

We secured exclusive distributorship rights for the Brilliant Rose diamond brand in Singapore and Malaysia.

1997

We relocated from Bedok Central to our current corporate headquarters in Kaki Bukit Place, due to the significant growth in our business operations and staff.

1996

We began retailing contemporary white gold and diamond jewellery products. We were one of the first Singapore jewellers to offer such jewellery products, and our new white gold and diamond products were well-received by Singapore’s consumers.

1991

Our Group was founded and we opened our first jewellery store under our “Soo Kee Jewellery” brand in Bedok Central, Singapore, predominantly retailing yellow gold jewellery, in line with the then-prevailing consumer tastes and preferences.