SK Jewellery Group is a leading and established jeweller headquartered in Singapore. Founded in 1991, the Group established its first goldsmith store, under the brand name Soo Kee Jewellery in Bedok Central.
In 1996, Soo Kee Jewellery made headway into contemporary white gold and diamond jewellery, pioneering the change in the local jewellery retail landscape. As a leading and established jeweller, SK Jewellery Group offers a wide range of jewellery products and mementoes through its SK Jewellery, SK Gold, Love & Co. and Star Carat brands to cater to a diverse range of consumer tastes and preferences, occasions, and demographics. Each brand has a unique identity, with distinctive branding, marketing efforts and product offerings.
With a firm customer-centric philosophy, the Group continuously delights customers with intricate creations made with excellent craftsmanship. Extending its range of merchandise, the Group also partnered with internationally renowned brands to create exclusive licensed jewellery products.
SK Jewellery offers an extensive range of fashionable jewellery and mementoes for a wider demographic. This includes SK Jewellery’s innovative Dancing Star and Star Carat collections as well as the SK 999 Pure Gold collection, featuring bridal jewellery, sculpted art pieces, commemorative gold bars and coins. With the successful introduction of 999 pure gold in the local market, the brand developed another concept – SK Gold, offering modern 916 gold jewellery.
Love & Co. specialises in bespoke bridal jewellery, notably, made-to-order engagement rings and wedding bands such as the signature Lovemarque, LVC Precieux and LVC Promise collections. Through customisable design elements and personalisation services, Love & Co. seeks to establish special connections with customers.
Star Carat is the Group’s laboratory grown diamonds line – a distruptive, sustainable and ethnical solution in the diamond industry. The first chain jeweller in Asia to introduce laboratory grown diamonds in October 2019, the Star Carat line is retailed across all of the Group’s brands. In particular, the innovative offering is also available in the Star Carat Shop, the Group’s digital-first lab-grown diamonds dominant concept.
Our brands have achieved success in Singapore and Malaysia. To date, we have over 60 retail stores, strategically situated in prime shopping malls. With a firm customer-centric philosophy, the Group continuously delights customers with exquisite creations, each beautifully designed and made with exceptional craftsmanship.
Staying true to our founding spirit, we embrace creativity and excellence to reach greater heights, while staying committed to bringing to life high quality jewellery products, mementoes and experiences to our customers.
In view of our commitment towards innovation, design and creating value, Soo Kee HQ was established at Changi Business Park, serving as a regional hub to support the Group’s local and overseas operations in activities such as design and development, branding and training.