SINGAPORE, 24 February 2017 | SK Jewellery, Singapore’s leading 999 Pure Gold jeweller, launched the premium 999 Pure Gold Xifu (囍福) Collection with a grand celebration titled SK Jewellery Transcending Gold – The Perfect Union event on Wednesday, 22 February 2017. The event, which took place at The Grand Ballroom, JW Marriot Hotel Singapore South Beach, was attended by jewellery connoisseurs, long-time customers, friends of the brand and media.
Guests were treated to a spectacular fashion presentation, featuring a range of Si Dian Jin and wedding gowns from past to present. The first part of the fashion presentation featured regal and elaborate bridal gowns from olden China, while the second part was dedicated to modern and romantic gowns. Linking the brides through the ages was the Xifu Si Dian Jin jewellery. The stunning collection, which ranges from traditional to sleek and contemporary, represents the parents’ blessings for the bride.
Special guest Nathan Hartono serenaded the beautiful brides with heartfelt renditions of Say You Won’t Let Go and 告白气球, both of which were performed for the very first time by the performer.
SK Jewellery had also announced the launch of a nation-wide contest to search for the perfect wedding couple. The winning couple will receive a gift like no others – a customised set of 999 Pure Gold Si Dian Jin (four-piece gold jewellery set given by the groom’s mother to the bride as betrothal gift) from the brand that tells their story only. The contest, titled “Story of Love”, starts from 28 February onwards. Details can be found at www.skjewellery.com.
To celebrate time-honoured wedding traditions, SK Jewellery commissioned a series of original artwork, inspired by the three letters in the traditional wedding practice Three Letters and Six Etiquettes (三书六礼). In charge of the art direction is President’s Design Award winner Mr. Theseus Chan and the illustration is done by graphic designer and illustrator Ms Wu Yanrong.
The premium 999 Pure Gold Xifu (囍福)collection will be making its grand debut to consumers on 28th February at SK Jewellery’s VivoCity Roadshow.