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SK JEWELLERY GROUP SK JEWELLERY GROUP
  • About Us
    • Our Group
    • Our Commitment
    • SooKee HQ
    • Presence
    • Milestones
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  • Our Businesses
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Oct 03

Ignite The Magic This Season With SooKee Jewellery’s Allumer Collection

  • October 3, 2013
SOO KEE CHRISTMAS EXTRAVAGANZA 2013

Celebrating warmth, peace and endless joy this season, SooKee Jewellery proudly presents the Allumer Collection at Four Seasons, Singapore. With ‘Allumer’ meaning ‘to light’ in French, the Allumer Collection is inspired by the visual imagery and magical symbolism of the humble matchsticks. The collection’s launch is timed to coincide with the festive season to celebrate the wonders of Christmas joys, and to inspire the spirit of giving and wishing from the heart.

An indispensable and unpretentious tool that has been giving light and warmth to people for generations, the matchstick is embraced as the universal symbol of hope, well-wishes and giving. With infinite creativity and skillful craftsmanship, SooKee Jewellery’s designers and craftsmen incorporate the symbolism with whimsical and fun, yet stylish and artistic interpretation of a matchstick, which results in the elegant curves and lines that are prominent in the collection.

Comprising feminine, easy-to-wear pieces and show-stopping statement pieces, the charming collection features rings, pendants bangles and earrings. Meticulously and lovingly handcrafted by master craftsmen, all Allumer pieces’ are classic with a contemporary and alluringly twist. This exquisite collection truly encapsulates the spirit of Christmas – it only takes a spark to light up the season’s festive joy. Whether one is buying a piece of Allumer Collection for oneself or for a loved one, the beautiful design and attention-to-detail in the craftsmanship of the pieces will definitely give the wearer a delightful sense of je ne sais quoi, and become beautiful wearable keepsakes to cherish and love forever.

Christmas

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