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SK JEWELLERY GROUP SK JEWELLERY GROUP
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Dec 17

SK Jewellery Launches Revolutionary 999 Pure Gold Fortune Gold Bar

  • December 17, 2013
Kym Nag and Pornsak

SK Jewellery heralds the arrival of Chinese New Year – the most important festival in the Chinese calendar – with the launch of a truly ground-breaking new product under their renowned and well-loved 999 Pure Gold series – the 999 Pure Gold Fortune Gold Bar (纯金如意金条).

A truly innovative new product, the SK Jewellery 999 Pure Gold Fortune Gold Bar is set to revolutionize the way people perceive the aesthetics of traditional gold bars.

Conventionally, two-gram, five-gram and ten-gram gold bars are presented as small bars, measuring no more than an inch at the sides.

Using the latest state-of-the-art technology in jewellery-making, SK Jewellery skillfully enlarges the surface area of 999 Pure Gold – the most precious metal on earth – to the size of a dollar note, which is more than twenty times the surface area of a traditional gold bar of the same weight. This not only significantly changes the appearance and perceived size of the gold bars, but also provides more area for jewellery-makers to carve beautiful and auspicious symbols and characters on the gold bars.

SK 999 Pure Gold Bar

Each Fortune Gold Bar is encased in sleek acrylic case to enhance the presentation and protect the delicate gold bar, and it is presented in specially-designed gold-rimmed red packets.

For the coming Chinese New Year season, the 999 Pure Gold Fortune Gold Bar makes an elegant and deeply meaningful addition to the traditional practice of the giving of red packets. In addition, the Fortune Gold Bar is an excellent gift item for joyous occasions such as weddings, baby showers, birthdays and more.

Like all items from SK Jewellery’s 999 Pure Gold Collection, the conception of the Fortune Gold Bars are backed with meaningful Oriental tales and folk sayings that convey the most sincere of well wishes.

For the first series of the Fortune Gold Bar collection, SK Jewellery uses the most advanced technology to etch traditional Chinese characters of馬到成功 (Chinese idiom that means to have immediate and resounding success) and 功成名就 (Chinese idiom that means to have success and recognition) on the gold bars. In addition, to welcome the lunar year of the horse, graceful and majestic images of galloping horses are lovingly carved onto the gold bars.

Showcasing masterful craftsmanship, the gold bars boast a special SK Jewellery hologram, which enhances its uniqueness and exclusivity.

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